Foundation is without a doubt the most anxiety-inducing product in our makeup bags. Unlike, say, eyeliner, where you have a bit of wiggle room (it’s not smudged, it’s smoky), when foundation is done wrong, there’s no hiding the mistake. (No wonder all those much more approachable BB creams have become so popular!)
According to a new study commissioned by Make Up For Ever through the research firm The NPD Group, a whopping 73 percent of women admit that finding the right foundation is a challenge. Despite the rows and rows of foundation shades that line shelves at stores like Sephora (or maybe because of it), 54 percent of women say finding their color match is their number one issue, and 62 percent have problems applying foundation correctly.
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